Bugatti has a tradition of creating ultra-exclusive watches to match its ultra-exclusive cars. When Bugatti launched the Veyron in 2005, they partnered with luxury watchmaker Parmigiani Fleurier to create a watch called the Type 370. This is a very expensive watch designed to complement the car and is only available to Bugatti Veyron owners. In fact, the launch of the car should coincide with the launch of the watch. However, Veyron encountered many problems and its launch was delayed. As a result, the watch ended up launching a year before the car.

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