The market is controlled by huge players, for example, banks and flexible investments. They put enormous orders into the market and impact costs to go to specific levels at specific times so they can purchase low and sell high and create a reliable gain. They utilize the news for their potential benefit. When a "high" news occasion happens they make a move to drive the cost to one of their objectives and everybody accepts that the cost moved in light of the news and not control. They effectively stop out informal investors and others dealing with lower time periods on the grounds that the development which is by all accounts "huge" to an informal investor and inspires them to either enter or leave the market (or be constrained out) is really a small move in the bigger plan of the Savvy Cash plan of action.