Hey! Great question. One of the most overrated tactics is keyword stuffing—it used to work, but now it just hurts your rankings and makes content unreadable. Another is obsessing over meta keywords, which haven’t mattered for years. Also, buying backlinks in bulk is risky and often flags your site. Today, real results come from helpful, high-quality content, proper site structure, and consistent local optimization. I’ve seen huge improvements through Loona Agency, especially when working with their roofing SEO agency team—they focus on relevant, sustainable tactics that actually help your business show up where it counts.