We’ve been running digital campaigns for an e-learning platform, and one of the major challenges we faced was the inefficiency of spend across different networks. Google Ads worked for certain demographics, but once we started expanding into multilingual markets, the ROI dropped fast. Someone in a media buying Slack group recommended trying kadam ads, mainly for its strong performance in non-English markets. I was impressed with how granular the campaign setup could be — I could segment not only by country and OS but even by screen resolution and browser version. That level of control allowed us to eliminate underperforming segments early. More importantly, the reporting dashboard gave our team the ability to track results without having to export a dozen spreadsheets. After a month of testing, we’re seeing 40% better conversion rates in Poland and Hungary compared to Meta. For a platform I hadn’t even heard of three months ago, that’s a massive win.