Hi everyone,I recently came across a roundup of what the authors consider the top HVAC marketing agencies in the U.S. for contractors, and it sparked a few thoughts. If you’re in the HVAC business and evaluating outsourcing your digital strategy, I thought I’d share my take and invite your opinions.What the article highlights

• The piece emphasizes agencies that specialize only or primarily in HVAC or home‑services marketing (rather than generic marketing firms). That distinction matters, since HVAC has seasonal demand, emergency calls, local service area focus, and a trust factor with homeowners.
• For example, one agency noted in the list works exclusively with service companies (including HVAC) and claims proven results for $1M+ yearly revenue clients.
• Other agencies on the list offer a breadth of services: local SEO, paid search (Google Ads/PPC), landing‑page design, social media, CRM/automation, and web design tailored to service businesses.
• The article also argues that the right agency will understand the unique HVAC buyer journey: an emergency furnace repair search, a homeowner comparing quotes for installation, or maintenance upsell campaigns.

Some key takeaways & questions

• Specialization matters. If an agency knows HVAC, it knows the keywords ("emergency furnace repair", "AC install [city]"), understands seasonal spikes, and perhaps has worked with tech‑service contractors.
• Results matter more than broad claims. Ask for case studies: How many extra leads? What cost per booked job? How long until ROI?
• Contracts & transparency. Many agencies may require multi‑month commitments; you’ll want to understand exit options, reporting cadence, and key metrics.
• Website‑to‑conversion focus. A site for an HVAC business isn’t just brochure‑style—it needs to convert visitors into phone calls or booked services quickly (especially for emergencies).
• Local optimisation & reputation. HVAC is heavily local: optimizing Google Business profiles, having good reviews, targeting service areas—all are crucial.
• Budget vs. value. Marketing for HVAC has the potential for high ROI (a booked service call can be high value). The spend might be higher than for a commodity product, but so is the payoff.

Some caution points

• Beware “one‑size‑fits‑all” agencies that treat your HVAC business like any other. The article warns against that.
• Results take time: SEO and organic strategies may take months; emergencies or PPC can bring faster leads but cost more.
• Ensure the agency can integrate with your ops: lead management, CRM, field dispatch, tracking job outcomes—otherwise marketing can generate leads you can’t fulfill well.

Forum question for you all:
If your HVAC company is considering partnering with a marketing agency, what one metric or result would you demand up front to feel comfortable? Is it number of booked jobs, cost per lead, revenue growth, something else?