The WOM Protocol aims to bring blockchain to mainstream adoption and the WOM network is designed to grow through economic incentive systems that distribute rewards to everyone who positively participates in the network. Its strategic first partnership with video-based social commerce app, YEAY, enables users with absolutely no prior experience in blockchain technologies or cryptocurrencies to set up wallets, stake tokens and start earning crypto-based rewards for authentic content creation. Users can exchange their WOM Tokens for gift cards from major brands such as Adidas, Spotify, Playstation and many more (2,500+ brands across 150 countries). In December 2020 alone, some 153k reward transactions were executed.