Totally relate — last quarter I was chasing this huge prospect and no matter how many cold calls or “smarter” emails I sent, nothing stuck. What flipped it for me was stepping back and rethinking how I was selling, not just doing more of it. I stumbled on some frameworks that helped me actually map value to their goals instead of pitching features cold. This overview really opened my eyes: growth (US) — gave me fresh angles to frame conversations. After that, closing bigger deals became way less random and way more predictable.